Logo Creation

We were tasked with creating a logo, a task which i am familiar with due to previous experience in my ICT GCSE. Using a very unorthodox method, Microsoft Powerpoint, i swiftly created a simplistic logo using features such as shapes, remove background and importing third party texts to create the final product.

[Photo showcasing Media companies logo simplicity]

Drawing inspiration from established companies, i knew that to compete i would not a simplistic logo with sharp features and a clean to the point name for my 'company'. Upon studying and taking inspiration from both larger and smaller production companies I came up with the name 'Illumination'. I chose this due to it being a mystery filled word that is easily remembered.

[Photo demonstrating Triangles linked with 'Illuminati']

Upon deciding on the name, i decided to brainstorm using the word and its connotations to come up with potential designs for the logo. When typing the word in to the internet, i found that the word is heavily linked with conspiracy cult the Illuminati. I continued to study this group and found that its most common symbol is a triangle.

I started to create the logo by designing an equilateral triangle and making the sides glow or 'Illuminate'. I feel this was a clever way to make the logo relevant to the title. I continued to link it to the title by researching stereotypical text types that are linked to this group of people. I discovered that text with graph like structure is often paired with equilateral triangles, potentially following its evenness.

Collating all these types of media i came up with the final product:

I like my logo because it is simplistic but has enough content to be attractive and appealing. Despite this  i feel if i were to have more time i would search for greater quality images, although the program i used didn't aid the quality.

With time to spare i decided to make a moving movie introduction. I created this by adding various transitions. When this had been completed I imported it to Premier and added sound in order to engage the audience. This movie can be seen below. Although jumpy and poor quality, it was a quick mock up and if we were to be tasked with making a high definition version, this would be manageable.